Curbside Collection Public Education in Lake County, Florida
We helped residents in unincorporated Lake County learn how to Take It To The Curb
Lake County needed to educate residents living in unincorporated areas of the county its new 1-1-1 once-per-week curbside collection of trash, recyclables and yard waste. The county also needed to inform residents about how to use provided carts for trash and recycling.
- Client: Lake County
- Website: www.LakeCountyFL.gov/GarbageCollection
- Services: Public Awareness & Information, Crisis Communications, Media Relations, Writing & Editing, News Releases & Distribution, PSAs, Content Development, ENewsletters, Email Blasts, Stakeholder Engagement, Good Neighbor Outreach, Public Meetings, Branding, Visual Identity, Graphic Design, Collateral, Presentations, Promotional Toolkits, Print, Broadcast & Outdoor Media, Social Media, Web Design, Paid Search & SEO, Analytics, Interactive Programming, Mobile Apps, Video Production, Photography, Change Behavior Management, FAQs, Subject Matter Expertise, Research, Concept & Design, Planning, Surveys, Database Management, News Release Distribution, Onsite Logistics
- Markets: Government, Public Works
Challenge
Lake County needed to educate residents living in unincorporated areas of the county its new 1-1-1 once-per-week curbside collection of trash, recyclables and yard waste. The county also needed to inform residents about how to use provided carts for trash and recycling.
Solution
Global-5 developed a strategic communications and marketing plan for managing change behavior for a vital new public service for Lake County residents.
PUBLIC AWARENESS CAMPAIGN
Global-5 helped Lake County launch a public awareness campaign in January, 2014, that targeted more than 25,000 residents living in unincorporated areas of the county. Messaging was delivered by direct mail, social media toolkit, news releases, paid advertising, video and public outreach.
WE CONNECTED WITH RESIDENTS AT PUBLIC MEETINGS
Global-5 developed a residential curbside collection presentation that was delivered in person at church, community, home owners association and town hall meetings.
CURBSIDE COLLECTION DEMONSTRATION PSA VIDEO
Global-5 produced a four-minute video demonstrating how to use county-provided trash and recycling containers, what types of materials can be recycled and where to position containers and yard waste curbside on collection days. The video was posted on the Lake County government website and promoted through all communications channels and marketing materials.