Florida Construction Career Days
CONNECTING LOCAL STUDENTS TO CAREERS IN TRANSPORTATION
Florida Construction Career Days needed to increase awareness of and participation in its annual events that introduce high school students to skilled construction industry career opportunities, and also provide opportunities to operate construction machinery and speak to experienced workers.
Florida Construction Career Days is divided by regions, and its regional boards are comprised of FDOT employees and industry partners.
- Client: Florida Construction Career Days
- Website: ccdfl.org
- Services: Web Design, Graphic Design, Branding, Visual Identity, Content Development, SEO, Social Media, Photography, Onsite Logistics, Stakeholder Engagement
- Markets: Construction, Government, Transportation
Challenge
Florida Construction Career Days needed to increase awareness of and participation in its annual events that introduce high school students to skilled construction industry career opportunities, and also provide opportunities to operate construction machinery and speak to experienced workers.
Florida Construction Career Days is divided by regions, and its regional boards are comprised of FDOT employees and industry partners.
Solutions
FRESH BRANDING SYMBOLIZES CONSTRUCTION
To establish a visual connection between the Florida Construction Career Days annual event and the construction industry, we created a new logo design with a silhouette of a heavy equipment excavator that utilizes an orange and yellow palette, common colors of machinery, tools, signs and clothing at construction sites. We applied the new visual identity to the Florida Construction Career Days website, Facebook page and staff shirts worn at events.
REIMAGINED WEBSITE ENHANCES USER EXPERIENCE
When we rebranded the website with the new logo and color palette, we also transitioned it to a new content management system with increased functionality, including registration forms for schools, sponsors and volunteers, and the ability for organizers to edit text and upload images and video to event pages.
MEDIA CAMPAIGN RAISES AWARENESS
To increase community awareness leading up to Construction Career Days events, we developed and executed a multiplatform media campaign with messaging to recruit schools, sponsors and volunteers, and also to solicit donations.
Results
A month-long promotional campaign drew many thousands of students to the Central Florida Construction Career Days event.