FHWA Vehicle-to-Infrastructure (V2I) Deployment

INTRODUCING THE FUTURE OF TRANSPORTATION NOW

The USDOT’s Federal Highway Administration (FHWA) needed an internal microsite and traveling exhibit for transportation industry events for educating employees and providing information resources to the public about how to design, build and maintain a vehicle-to-infrastructure (V2I) deployment project within a connected vehicle (CV) environment.

  • Client: United States Department of Transportation (USDOT)
  • Services: Internal Knowledge Portal Development, Subject Matter Expertise, Writing & Editing, Content Development, Webinars, Stakeholder Engagement, Graphic Design, Collateral, Presentations, Web Design, SEO, Analytics, Video Production, FAQs, Research, Planning, Surveys, Focus Groups, Database Management, Best Practice Reporting, Gaps & Needs Analysis, Conferences & Trade Shows, Exhibit Creative Services, Interactive Kiosk Programming, Onsite Logistics
  • Markets: Connected Vehicles, Emerging Technologies, Government, Transportation

Challenge

The USDOT’s Federal Highway Administration (FHWA) needed an internal microsite and traveling exhibit for transportation industry events for educating employees and providing information resources to the public about how to design, build and maintain a vehicle-to-infrastructure (V2I) deployment project within a connected vehicle (CV) environment.

 

Solutions

FOCUS GROUPS PROVIDE CLARITY

We invited transportation professionals from original equipment manufacturers, industry associations, academic institutions, consulting firms and federal, state and local government agencies to participate in focus group sessions for their insight on how to develop the microsite and traveling exhibit.

MICROSITE REQUIRES MACRO APPROACH

We learned from focus groups that USDOT employees in Washington, D.C., and state field offices needed an internal knowledge transfer website that would provide resources to help them assist public and private transportation professionals with deploying and testing CV and V2I technologies.

TRAVELING EXHIBIT EDUCATES THE INDUSTRY

We created a traveling exhibit for transportation industry trade show and conference audiences to inform transportation professionals that the USDOT can provide resources and assistance to help start a CV and V2I deployment project.

SURVEY SAYS: STAKEHOLDERS NEED MORE INFORMATION

We surveyed transportation professionals to measure their understanding of CVs, automated vehicles (AVs) and what it takes to begin a V2I deployment project. We found that stakeholders wanted more information about how to obtain funding, assistance with planning, technical support and policy clarifications.

Impact

Safety

6.3 mil.

Motor Vehicle Crashes in 2015

CV technologies give drivers tools to anticipate and prevent potential crashes

Data Source: National Highway Traffic Safety Administration (NHTSA)

Mobility

6.9 bil.

Lost Hours Stuck in Traffic in 2014

CV technologies will enable drivers to make smart choices that will reduce congestion

Data Source: Texas A&M Transportation Institute

Environment

$160 bil.

Cost of Lost Time and Fuel Gallons in 2014

CV technologies will enable drivers to make smart choices that will reduce slower travel at congested speeds

Data Source: Texas A&M Transportation Institute