This is FDOT\u2019s and Global-5\u2019s third American Association of State Highway and Transportation Officials (AASHTO) TransComm Skills Contest award for the I-4 Ultimate project. In 2015, FDOT won an award for the project website, I4Ultimate.com. In 2018, it won for a news release notifying local media outlets and motorists of a long-term closure of Hughey Avenue in Downtown Orlando.<\/p>\n
The TransComm Skills Contest is conducted annually by AASHTO\u2019s Committee on Transportation Communication to recognize outstanding work by public relations practitioners. The contest awards have become a standard of public relations excellence among state departments of transportation.<\/p>\n
The e-newsletter stood out for delivering breaking news about closures and shifts and for helping subscribers understand construction activity and how to navigate detours and new roadways through a series of articles, photos, videos, and graphics. The e-newsletter also helped show a side of the construction project that isn\u2019t visible to daily commuters with profiles of team members, behind-the-scenes looks and more.<\/p>\n
The e-newsletter proved to be invaluable in delivering information to an ever-growing base of more than 9,100 subscribers, including organizations, agencies, and media outlets who share the content with their audiences.<\/p>\n
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