{"id":456208,"date":"2026-06-01T12:40:15","date_gmt":"2026-06-01T16:40:15","guid":{"rendered":"https:\/\/www.global-5.com\/?p=456208"},"modified":"2026-06-04T12:15:00","modified_gmt":"2026-06-04T16:15:00","slug":"global-5-ceo-shares-the-power-of-consistent-messaging-in-transportation","status":"publish","type":"post","link":"https:\/\/global-5.com\/?p=456208","title":{"rendered":"Global-5 CEO Shares the Power of Consistent Messaging in Transportation"},"content":{"rendered":"<p>Transportation communications took center stage during the recent Transportation and Expressway Authority Membership of Florida (TEAMFlorida) quarterly meeting, where Global-5 President and CEO Mary Hamill, APR, delivered the closing luncheon presentation. Her session focused on how strategic communications training, digital storytelling, and crisis communications planning can help transportation agencies strengthen public trust and support successful project delivery.<\/p>\n<p>Attendees explored how consistent messaging and proactive communications strategies support transportation projects throughout every phase \u2014 from planning and public outreach to construction milestones and crisis response.<\/p>\n<div id=\"attachment_456211\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-456211\" src=\"https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2.png\" alt=\"Mary Hamill, APR, addressing members of TEAMFlorida at the organization\u2019s May gathering.\" width=\"1200\" height=\"800\" class=\"size-full wp-image-456211\" srcset=\"https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2.png 1200w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2-300x200.png 300w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2-1024x683.png 1024w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2-768x512.png 768w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2-960x640.png 960w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2-600x400.png 600w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/DSC00573-Firefly-Upscaler-2x-scale2-800x533.png 800w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-456211\" class=\"wp-caption-text\"><em>Mary Hamill, APR, addressed members of TEAMFlorida at the organization\u2019s May gathering in sunny Bonita Springs, Florida. She coached leaders from Florida\u2019s toll, expressway, bridge, and transit agencies about the communications strategies that contribute to a successful transportation project.<\/em><\/p><\/div>\n<div class=\"news-callout\">\n<h2 style=\"color: 1e6878; font-size: 26px;\">Today&#8217;s Search Starts with Social<\/h2>\n<ul style=\"color: #000000; font-weight: 700;\">\n<li>YouTube is widely considered the world\u2019s second-largest search engine<\/li>\n<li>57% of people use YouTube to search for information the same way they use Google<\/li>\n<li>82% of consumers use social media to research products, services, or answers to questions<\/li>\n<li>46% of Gen Z users prefer searching on TikTok or Instagram over traditional search engines<\/li>\n<\/ul>\n<\/div>\n<p>The presentation further highlighted how visual storytelling, infographics, videos, behind-the-scenes access, and social media content can help agencies improve public understanding of complex infrastructure projects while increasing community engagement.<\/p>\n<div id=\"attachment_456216\" style=\"width: 1104px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-456216\" src=\"https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13.jpg\" alt=\"THEA CV Pilot project leaders transformed a complex transportation technology initiative into a compelling national story\" width=\"1094\" height=\"613\" class=\"size-full wp-image-456216\" style=\"border-bottom: 1px solid #ccc; border-right: 1px solid #ccc;\" srcset=\"https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13.jpg 1094w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13-300x168.jpg 300w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13-1024x574.jpg 1024w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13-768x430.jpg 768w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13-960x538.jpg 960w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13-600x336.jpg 600w, https:\/\/global-5.com\/wp-content\/uploads\/2026\/06\/Slide-13-800x448.jpg 800w\" sizes=\"auto, (max-width: 1094px) 100vw, 1094px\" \/><p id=\"caption-attachment-456216\" class=\"wp-caption-text\"><em>By giving media outlets behind-the-scenes access, THEA CV Pilot project leaders transformed a complex transportation technology initiative into a compelling national story \u2014 demonstrating how transparency and visual storytelling can dramatically expand awareness.<\/em><\/p><\/div>\n<p><em>To learn more about Global-5\u2019s availability to speak at conferences, luncheons, lunch-and-learns, and other events, contact <a href=\"https:\/\/global-5.com\/leadership\/#john-hamill\">John Hamill<\/a> at 407-571-6771 or <a href=\"mailto:johnhamill@global-5.com\">johnhamill@global-5.com<\/a>.<\/em><\/p>\n<div class=\"news-quote-out\"><span style=\"font-size: 22px;\"><strong>\u201cTransportation agencies today are communicating in an environment where audiences expect immediate, visual, and transparent information. The ability to deliver clear, consistent messages while also preparing for unexpected situations is critical to maintaining public confidence and project momentum.\u201d<\/strong><\/span><br \/>\n<br \/>\n&#8211; Mary Hamill, Global-5 President and CEO<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transportation communications took center stage during the recent Transportation and Expressway Authority Membership of Florida (TEAMFlorida) quarterly meeting, where Global-5 President and CEO Mary Hamill, APR, delivered the closing luncheon presentation. Her session focused on how strategic communications training, digital storytelling, and crisis communications planning can help transportation agencies strengthen public trust and support successful [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":456211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-456208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/456208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=456208"}],"version-history":[{"count":15,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/456208\/revisions"}],"predecessor-version":[{"id":456230,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/456208\/revisions\/456230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/media\/456211"}],"wp:attachment":[{"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=456208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=456208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=456208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}