The holidays are a busy time for many, and that includes members of the news media. The typical holiday stories need to be told \u2014 gas prices for holiday travel, Black Friday predictions, entertainment options, and human-interest stories \u2014 and deadlines don\u2019t stop. Newscasts and newspapers still need to be filled.<\/p>\n
In this busy, seemingly chaotic time, how does a public relations consultant help a client break through the noise with a story that\u2019s important and deserves attention?<\/p>\n
A well-planned media event can help get reporters\u2019 attention and get your story in front of the public. To plan such an event, you should first answer two questions: what is the story that the public needs to hear, and what does a reporter need to tell the story?<\/p>\n
For more than a decade, Global-5 has held a series of successful holiday travel media events by answering those two questions. First, we understood that our story, which was safe holiday travel, was important for the millions of Floridians planning to hit the road to visit family and friends. Drivers needed to understand the tools they have at their disposal to help them safely reach their destinations.<\/p>\n
Second, we provided reporters with a variety of reasons to want to cover the story. We chose a location that reporters don\u2019t get to visit very often, and which is transportation related and provides an interesting backdrop. We also provided them with several reliable, interesting spokespeople who represented travel-related organizations, including law enforcement and airports. This allowed each reporter to get a number of interviews, which in turn enabled them to produce several days\u2019 worth of stories.<\/p>\n
Our team has over 30 years\u2019 experience in providing exceptional media relations for our clients. Our staff includes former TV, radio and print journalists who know how to work with reporters because they were reporters. For more information, contact Matt Hamill<\/a> at matt@global-5.com<\/a> or 407-571-6760.<\/p>\n","protected":false},"excerpt":{"rendered":" The holidays are a busy time for many, and that includes members of the news media. The typical holiday stories need to be told \u2014 gas prices for holiday travel, Black Friday predictions, entertainment options, and human-interest stories \u2014 and deadlines don\u2019t stop. Newscasts and newspapers still need to be filled. In this busy, seemingly […]<\/p>\n","protected":false},"author":8,"featured_media":454969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-454966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/454966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=454966"}],"version-history":[{"count":4,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/454966\/revisions"}],"predecessor-version":[{"id":456290,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/454966\/revisions\/456290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/media\/454969"}],"wp:attachment":[{"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=454966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=454966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=454966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}