Even the most self-assured subject matter expert may panic at the prospect of a live, on-camera interview. After all, most planners, engineers and other transportation professionals have never been trained to talk to the media. Despite this training gap, nearly all of them will be called upon at some point to represent their company or project, whether speaking to a small group of stakeholders or to a wide TV audience.<\/p>\n
At Global-5, we believe communicating key messages to public audiences is a critical skill that anyone can develop with proper training. In fact, we have been providing that training to clients and staff for 30 years. Our one-day course puts participants in the hot seat with hands-on exercises in developing talking points, understanding the media, and effective presentation skills. As part of the training, Global-5 CEO Mary Hamill, a TV news veteran, conducts on-the-spot, on-camera interviews with each participant, giving them a rare opportunity to see and learn from how they present themselves on screen.<\/p>\n
\u201cIt\u2019s vital that all transportation professionals \u2014 not just public information officers \u2014 know how to deliver talking points during any of the various public outreach activities they may participate in,\u201d Mary Hamill said. \u201cWe have developed this training over time, adding in lessons learned from our own experiences with stakeholders and the media.\u201d<\/p>\n
For more information on how Global-5 can help your company through key message and media relations training, contact Matt Hamill<\/a> at 407-571-6761 or matt@global-5.com<\/a>.<\/p>\n\n\t\t