{"id":2094,"date":"2018-03-26T16:37:39","date_gmt":"2018-03-26T20:37:39","guid":{"rendered":"\/?p=2094"},"modified":"2018-05-30T15:35:59","modified_gmt":"2018-05-30T19:35:59","slug":"global-5-develops-marketing-and-outreach-campaign-for-launching-findarideflorida-org","status":"publish","type":"post","link":"https:\/\/global-5.com\/?p=2094","title":{"rendered":"Global-5 develops marketing and outreach campaign for launching FindaRideFlorida.org"},"content":{"rendered":"<p>The Florida Department of Transportation\u2019s SMFL Program teamed up with the University of Florida\u2019s I-MAP, a SMFL Coalition partner organization, to launch the new and improved <a href=\"http:\/\/FindaRideFlorida.org\" target=\"_blank\" rel=\"noopener\">Find A Ride Florida<\/a> website, an online resource available statewide that connects individuals needing transportation to providers in their community.<\/p>\n<p>We developed a marketing and outreach campaign for launching <a href=\"http:\/\/FindaRideFlorida.org\" target=\"_blank\" rel=\"noopener\">FindaRideFlorida.org<\/a> which included a social media campaign, video PSA and partner toolkit.<\/p>\n<p>The four-week social media campaign ran on all of SMFL\u2019s social media channels and earned 1.38 million mentions.<\/p>\n<p>We produced an animated video PSA that shows how to use <a href=\"http:\/\/FindaRideFlorida.org\" target=\"_blank\" rel=\"noopener\">FindaRideFlorida.org<\/a> in three easy steps that was featured on television in Florida\u2019s major metro media markets.<\/p>\n<p>Global-5 also developed a multimedia toolkit that was distributed to hundreds of partners across the state, creating statewide program engagement and increased usage of <a href=\"http:\/\/FindaRideFlorida.org\" target=\"_blank\" rel=\"noopener\">FindaRideFlorida.org<\/a>.<\/p>\n<p>[vc_video link=&#8221;https:\/\/youtu.be\/EL6te0GeIHM&#8221; title=&#8221;Find-a-ride Promo&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Florida Department of Transportation\u2019s SMFL Program teamed up with the University of Florida\u2019s I-MAP, a SMFL Coalition partner organization, to launch the new and improved Find A Ride Florida website, an online resource available statewide that connects individuals needing transportation to providers in their community. We developed a marketing and outreach campaign for launching [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/2094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2094"}],"version-history":[{"count":6,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/2094\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/posts\/2094\/revisions\/2310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=\/wp\/v2\/media\/2189"}],"wp:attachment":[{"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global-5.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}