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Transportation has changed dramatically over the past two decades, but for Matt, every change presents an opportunity. Under his leadership, Global-5 continues to thrive by adapting to rapid technological advances, new procurement methods, and shifting priorities in the public and private sectors. In this ever-changing environment, he makes sure that one thing remains the same: the relationships he has built with Global-5’s customers.
Now more than ever, transportation agencies must reach their audiences with a variety of media. Matt keeps Global-5 in the forefront of multimedia production with its in-house green screen studio, HD video production suite, graphic and Web design capabilities, state-of-the-art photography and digital press, providing clients value and creativity they can’t get anywhere else. He has also led the development of groundbreaking applications that deliver targeted traffic updates directly to drivers, transforming the way transportation managers approach maintenance of traffic.
Matt grew up in Calaveras County, California, exploring creeks and abandoned gold mines around the town of San Andreas and the golden foothills of the Sierra Nevada. He attended the University of Utah, where he earned his Bachelor of Science degree in mass communication and advertising while also training with the ski team. He landed his first advertising agency job in Salt Lake City, then headed east to launch the Legal Times in Washington, D.C., and Sport Fishing magazine in Orlando, Florida, the city he now calls home. After six years as national advertising director for AAA’s Car and Travel, he cofounded Global-5 in 1996.